“Websites promote you 24/7. No employee, radio station, newspaper, or TV station will do that for you."
- Paul Cookson


Sync Digital Solutions - Website Development

Take a look at the picture of the laptop. On the screen you will see colourful lines of code that reflect actions on a custom coded website. A simple function such as playing a video can require dozens of lines of code. A membership and login system can end up creating thousands of lines of code. SDS specializes in all the most popular programming languages from PHP and Javascript to HTML5 and Python. Our team works with Shopify and Magento framework for eCommerce. Of course, for most reading this, none of these languages or frameworks mean much … and that’s the point.

If you’re looking to build a custom or proprietary website that delivers the most fluid experience possible then you need a team of developers that have the education and experience required to get the job done. We have developers fresh out of trade schools and established vets to ensure the latest and greatest technologies are used, coupled with experienced devs that avoid the pitfalls you’ll find when hiring a developer off of Fiverr or other gig economy sites.

So what can a custom coded web dev site do? The possibilities are endless but here’s a few highlights: custom animations, membership and login systems, advanced eComm features, integrations with your POS and other technology already in use at your business, and complicated sales funnels.

If you’re looking for a more basic website, please click here to check out our website design options.

Website Design Portfolio

Previous work by SDS

common website DEVELOPMENT questions

Click on the question to discover the answer.

How much does Website Development Cost?

Unlike website design, website development can range greatly in price. We’ve built dev projects for as little as $5000 and as much as $160,000. It really depends on what you want to do. $5000 is our starting point and then for each feature you add we assess the estimated time it will take to complete the feature as well as the tools needed. Remember, we’re talking about a site completely unique to your brand with proprietary features. This means slightly reinventing the wheel.

What is UI and UX?

User interface (UI) is anything a user may interact with to use your site. This includes everything from screens and touchscreens, keyboards, sounds, and even lights.

User experience (UX) evolved as a result of the improvements to UI. Once there was something for users to interact with, their experience, whether positive, negative, or neutral, changed how users felt about those interactions. That’s a broad definition that could encompass every possible interaction a person could have with a product or service—not just a digital experience. Some UX professionals have opted for calling the field customer experience, and others have gone a step further to simply refer to the field as experience design.

What do the different languages mean?

Great question! When our Chief Strategist started in web dev decades ago there were only a few languages. Now there’s thousands, but we’ll stick to those languages that we use at SDS.

PHP is a server side scripting language. that is used to develop Static websites or Dynamic websites or Web applications. PHP stands for Hypertext Pre-processor, that earlier stood for Personal Home Pages.

HTML5 is the latest version of Hypertext Markup Language, the code that describes web pages. It's actually three kinds of code: HTML, which provides the structure; Cascading Style Sheets (CSS), which take care of presentation; and JavaScript, which makes things happen.

CSS stands for Cascading Style Sheets. CSS describes how HTML elements are to be displayed on screen, paper, or in other media. CSS saves a lot of work. It can control the layout of multiple web pages all at once.

JavaScript is the Programming Language for the Web. It can update and change both HTML and CSS. JavaScript can calculate, manipulate and validate data.

Python is an object-oriented, high-level programming language with integrated dynamic semantics primarily for web and app development. It is extremely attractive in the field of Rapid Application Development because it offers dynamic typing and dynamic binding options.

What is namespacing in JavaScript?

A namespace is a global object with a unique name that holds methods, properties and other objects. It’s used to increase modularity and reuse of code in web applications, and to prevent naming conflicts.

Do you work with SQL?

Absolutely. Our team works with SQL and MySQL all the time.

What are some other terms I should know about website development?

Responsive Design: You can't have failed to have heard about the concept of responsive design. For the past several years this has been a real buzz word around the web, and it shows no signs of letting up. Clients have even started demanding responsive websites from their designers, often without fully understanding what it is that they're asking for!

In simple terms, a responsive design is one that adapts to the user's device and, in an ideal world, the user's context so that it displays the content required in the most appropriate and accessible manner, regardless of what kind of web-connected device is being used to view it. In practice this means a web page will re-paginated itself as the screen size reduces or increases, displaying in multiple columns when viewed on a desktop computer, but only a single column when viewed on a smartphone.

Do note that the concept of responsive design is about much more than simply reformatting content though.

Semantic Markup: An approach to coding HTML where the markup tags used to describe content also provide relevant metadata about the content itself. For example, a piece of information that's relevant to the main content of a page, but not directly the subject of the page, might be marked up as being an <aside>.

Although it may sound like an obvious best-practice methodology, and the web was certainly engineered with semantics in mind, using this approach hasn't always been straightforward…

In the early days of the web, the number of available HTML tags was limited. Many of the tags that did exist were purely semantic in nature: the <p> tag, for example, is used to mark up paragraph content.

Over time, designers wanted to push the boundaries of what was possible to create more sophisticated layouts than the language allowed when used in its purest form, so the likes of the <table> and <td> tags, which were intended for marking up tabular data, were repurposed to provide a reliable solution to creating columnar layouts.

At the same time, designers started to rely to the default visual characteristics of a particular tag to define which tag they used for content, rather than restyling the semantically appropriate tag to suit the design. As a result, big bold text was often rendered as a heading (<h1>, <h2>, <h3> etc) tag, rather than a <strong> or <em> - for emphasis - tag.

As a result of this, much of the semantic nature of HTML was lost for a generation. The downside of a non-semantic web is that it becomes incredibly difficult to maintain or understand the underlying code of a website, and search engines are unable to programmatically define the most important elements of a page accurately.

Thankfully, with the advent of both CSS and the latest version of the HTML language, the ability to mark up with a more purist semantic approach has returned. CSS facilitates more sophisticated layouts than was possible with the <table> tag, and the HTML language has been extended to include new semantically-orientated tags such as <header>, <footer> and <article>.

SaaS: Not to be confused with SASS, SaaS is an acronym for Software as a Service. In simple terms this means any service that provides a software platform, delivered from or via the cloud.

Popular examples of SaaS in action include the latest versions of Microsoft Office online, Google Docs and Photoshop Express.

Each of these services provide a desktop-like experience for the user, but are delivered directly from the web without the need to install any additional software on the user's computer.

A/B Testing: A methodology for trying out different ways of achieving the same end result, with the aim of establishing through experimentation which solution is the most effective.

Typically A/B testing is used to trial different layouts of web pages, tracking how many users convert to paying customers using the alternative layouts.

By continuing an iterative process of prototyping, evaluating and adapting, A/B testing can provide a significant increase to the conversion rate of individual pages. It's a useful tool to use: better conversion means a better balance sheet!

ARIA: An acronym for Accessible Rich Internet Application, and refers to the idea that web apps are used by a range of people, with differing needs for assistive technology and layout.

ARIA is typically used as a term to help describe the technologies employed to help bridge the gap between the user's needs and a website or web app.

As a result, it may refer to screen-reading software, structural layout approaches, and design methodologies such as user-focussed interface design, with the aim of increasing the accessibility of content and functionality. The W3C sponsors much of the work completed in this field, and you can find out more at the Web Accessibility Initiative ARIA site.

Information Architecture (IA): A generic term used to describe the semantic layout of content and information on a website. It refers to the organization of the information, dealing with what pages go where in a web site's structure, what content is contained on each page, and how each of these interact with other pages within the site.

As a field, IA is concerned with making it as easy as possible for users to find the information they're looking for with the aim of increasing conversion, revenue and/or user satisfaction.

Server Side Scripting: There are two different ways of providing application functionality on a web site: client-side, where all the logic and data handling is dealt with by the web browser using JavaScript, and server-side, where the data manipulation is conducted on the server. Most web apps combine the two, so that from the user's point of view everything is handled in the browser, but behind the scenes data is being sent back to the server to be stored, manipulated or generated.

Server-side scripting is a generic term to describe the languages used to program this server-side data manipulation. Scripting languages such as PHP and ASP.NET provide a straightforward way for web developers to create sophisticated business logic that can interact with a database, conduct complex data operations and provide information back to the browser.

Because the processing is done at the server, the user's web browser doesn't have to work as hard, improving the apparent performance, at least from the user's perspective.

Visual Hierarchy: This isn't limited to web design alone, but it's being used increasingly when referring to the design and layout of a web page, so made it on to our list of top terms. Put simply, visual hierarchy refers to the arrangement of design elements on a page so that the most important elements appear to have more emphasis.

This emphasis is normally achieved through the use of size, colour, font and special effects such as drop shadows. Visual hierarchy is often a conscious decision as a result of an Information Architecture process.

Infinite/Parallax Scrolling: Infinite scrolling and parallax are two separate things, but they're often seen together so we've packaged them up together here.

Infinite scrolling is currently a trendy way to present a site so that rather than load separate pages to view content, all the page content is loaded into a single page that scrolls to show different content areas.

The premise is that as the user scrolls down a page towards the end of the content, fresh content is loaded and appended to the bottom of the page, creating an “infinite” scroll. Popular examples include the Facebook timeline view, Pinterest and Tumblr.

Parallax is the effect seen when items closer to your viewpoint appear to move more quickly than items farther away. This is best seen from a moving car or train, where fences and trees close to the vehicle appear to move past quickly, while mountains in the distance appear to move more slowly.

On the web, this same effect is being used to create a sense of depth to site designs, often providing movement in response to the user scrolling.

Don’t see the term you’re looking for? Chat with us to learn more!