In an industry as new as digital marketing there are bound to be some fallacies portrayed as truth. Some are rooted in some sort of truth, others are laughable at best. Tap into the truth right here, right now with Sync Digital Solutions!
01. My Following Count Should Stay Low
I know a lot of business owners that believe they have should have many more followers than they are following. I hate to break it to you but unless you have a huge brand or are a celebrity, that's just not going to happen. You should be aggressive in your network growth strategies to get your name out there. Eventually, you might be able to eclipse your following with thousands more followers but everyone has to start somewhere.
PRO TIP: Keep your following equal to or less than your followers and don't sweat these types of details. There's no business advantage to keeping your following low.
02. No Website Needed
I've heard that all you need is a Facebook page, and websites are a thing of the past. Nay! Think of your website as your storefront or virtual brick and mortar business; or to put it another way, your website provides the details a customer probably needs to make a purchasing decision.
PRO TIP: Your website should be where all information flows (social, SEO, ads, etc). Build landing pages, get comprehensive, and take your digital marketing seriously.
03. Digital Marketing Doesn't Work for B2B
Well, Sync Digital Solutions got our start on LinkedIn. Of our first 10 B2B clients, 8 came from social media. Point made?
PRO TIP: Digital Marketing is like any other form of advertising, if you can find a natural fit for your brand in a way that stands out, rock on!
04. Mobile Users Don't Convert
2004 called and they want their stereotype back! At one point, mobile users didn't convert because they weren't as comfortable on mobile as they are today. Now, on most days more people are surfing and buying on mobile than desktop so please, if you're going to attempt to win the internet ... give mobile some serious thought.
PRO TIP: If you want to reach mobile users during their purchase decision, make sure that you optimize all platforms for mobile—especially your website.
05. Landing Pages are a Waste
I had a business owner argue that landing pages are just a way for agencies to charge more. In reality, landing pages are a way of customizing your message and tracking the successes of various campaigns. You need landing pages, or you'll waste a lot of money on campaigns you won't be able to interpret.
PRO TIP: Do not run ads without landing pages!
As always, if you need help with your digital marketing, reach out. We'd love to talk to you about getting ROI out of online.