Many companies make the mistake that LinkedIn is the bland professional network where your profiles don’t need the wow factor of the others. While it’s true that brand fidelity and clarity are the most important elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand.
Aim for polished, maximum resolution pictures. If recruitment is a goal, use your image real estate to show off your company’s best side.
Recommended LinkedIn image sizes for 2020:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Dynamic Ads size: 100 x 100 (company logo)
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Hero image size: 1128 x 376
LinkedIn Business Banner image: 646 x 220
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
LinkedIn link post size: 1200 x 628
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes