Updated: Jun 16
A visual network from its inception, Instagram is where marketers can indulge their inner photo and filmmaker. Instagram Stories are catching all the attention lately, but you can still easily win eyeballs with static imagery—one tip here is to employ filters.
Be sure to make use of the three orientations available (square, landscape, and portrait) and compose your photos accordingly. Bear in mind though that this variety also makes using the right Instagram post dimensions crucial.
Recommended Instagram image sizes for 2021:
Instagram Profile Picture size: 320 x 320 Pixels
Instagram Feed Photo sizes: 1080 x 1080 Pixels (square), 1080 x 566 Pixels (landscape), 1080 x 1350 Pixels (portrait)
Instagram Stories size: 1080 x 1920 Pixels
Instagram Stories Ads size: Pixels
Instagram Carousel Photo size: 1080 x 1080 Pixels (square), 1080 x 566 Pixels (landscape), 1080 x 1350 Pixels (portrait)
Instagram Photo Thumbnails size: 161 x 161 Pixels (recommended upload size: 1080 Pixels wide)
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 Pixels wide
Instagram Ads size: 1080 x 566 Pixels (landscape), 1080 x 1080 Pixels (square)
Instagram IGTV video size: 1080 x 1920
Instagram IGTV cover photo size: 420 x 654 Pixels
3 Tips for Posting on Instagram:
Schedule your Posts Following a schedule will kill 2 birds with 1 stone…. or possibly 3 or 4. Your marketing will stay organized, your posts will be optimized for when your followers are most engaged, PLUS most scheduling platforms have a preview option. This is a huge marketing advantage as you can pick the best time AND the best placement for your post. Lastly, if you forgot to follow our sizing chart, you’ll catch any awkwardly cropped images/videos.
Choose a Cover Photo Always, always choose a cover photo. It’s a simple, small step, but it will keep your profile looking cohesive and professional. If you can’t find a good snapshot to use as a cover photo, choose the carousel option instead. That way you have a branded image before your video.
Don’t Forget about Highlights Instagram highlights are a great way to inform visitors about your profile & market your business. If you have an informative post, share it to your story and save it as a highlight. Just like everything else, make sure the cover photo is sized correctly and matches your brand. If you want to go the extra mile, choose a theme for each highlight.
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