social media management: INTERACTION MANAGEMENT
“It seems like a lot of businesses forget the social in social media."
- Mark Zuckerberg
WHAT IS INTERACTION MANAGEMENT?
First, optimize your profiles. Second, create great content. Third, grow your network. Fourth, interact! Just because it’s last doesn’t mean it’s less important.
Wouldn’t you like to be the brand in the picture? 274 emotions, numerous comments and shares, and only $10 spent.
Your ability to respond to interaction quickly and utilize interaction to your advantage is key to social media success. You can never leave a customer hanging whether it be an emotion, a comment, a share, a message, or any other vehicle for interaction.
In this modern world of short attention spans customers are looking for brands to answer their questions quickly. That’s why it’s called SOCIAL media. If you can answer your potential customers quickly and satisfy their need then they will become your customers!
SDS offers 24/7 interaction management services. Our Project and Client Representatives are trained in customer service, incident escalation, and proper social media etiquette. In fact, we have intricate systems that have been developed over time and continue to evolve that allow us to interact with customers in over 50 industries at any given time.
Your customers are awake at 4pm and 4am. Do you really want to chance that they will wait around for an answer before buying from your competition? Hold huge contests, put out important announcements, and drive your business while we handle all the questions, comments, and concerns of the general public. With Interaction Management, SDS has your back!
It’s Time to Get Social
Some food for thought: The right post requires great content, stellar research, beautiful multimedia, and masterful timing. We have all the bases covered. Those online at 2pm are often different than the people logging in at 2am. Their common link is that they have questions. We answer them 24/7. Whether automated, or manual, we'll grow your social networks so your next message goes out to more people. And, repeat.
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Snapchat, Myspace (yes, it's still around); the list of social media networks is long. It's no wonder that over 80% of businesses say they use social media but have no plan in place or are confused. The key to good social presence is picking 2 - 3 networks and concentrating on providing quality content that your future customers want to see.
We specialize in full implementation of Facebook, Twitter, and Instagram. We also offer training on Snapchat and LinkedIn. Full implementation involves bringing people into your network, advertising, content, multimedia, and interaction (customer service; your customers, not ours). Training is available for platforms because we truly believe the only way to succeed wholly on these social platforms is to manage them on-site.
Two types of businesses need social media services:
Those that don't understand social: You have a business to run, and have zero time to learn what works best with the Facebook algorithm, or why Instagram's feed change is so crucial. We have many clients who don't want to understand the in's and out's of social, just like they didn't want to understand how a printing press worked. You've got other things to do.
Those that get it, but don't have the time: You also have a business to run. You're savvy and probably have a profile or two. However, you also understand that social media optimization and consistency is hard work. You need a team to implement your ideas, and suggest campaigns based on the data. That's where we come in.
Social strategy is critical for many industries. Your competition is talking to your potential customers. Isn't it time you join the conversation?
what you need to know about social media
Click on the header to learn more.
How much are SMM services?
Our prices for SMM can vary, however there are some good starting points you can count on:
Profile Management: $399/month
Content Creation & Distribution: $799/month
Network Growth: $2499/year
Interaction Management: $599/month
Ads Administration: $999/month
Social media is social.
It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all).
You cannot outsource a relationship.
While working with SDS is a sure fire way to get ahead on social media, it is up to you to build a relationship with customers in real life. Answers over Messenger are wonderful, but maintaining the tenants of good customer service is still critical to your success. Look at social media as a direct reflection of your customer service policies.
Social Media Marketing is no magic bullet.
I’m a social media fan, but it won’t fix all your problems overnight. Social media is a marathon, not a sprint and you have to give it time and sustained (if low level) effort. We are talking months here, not days.
Pick your platforms.
You don’t have to be on ALL social media platforms (there are hundreds of them). Start where your customers are and where you have the most fun. It will be easier for you and most effective in marketing terms.
Don’t feel like you have to launch three different social accounts at the same time. Just pick one, get used to that, and then add another. Facebook is often the easiest, because you are probably already using it on a personal level.
Vary your posts.
Don’t just post one sort of thing on social media. Mix it up with images, video, text, sharing other people’s links, sharing your own stuff, and having conversations. It will generate more engagement and is less boring for you!
You can lead with social but, it doesn’t work on its own.
Social media is only PART of your marketing toolkit. We recommend using social media and email together as a great combination and a way to connect the dots in your marketing efforts to make it work harder for you. However, you also need to think about connecting social media to everything else too (e.g. putting social media links on your website and business cards).
Social media is moving fast. I’m reading about new things in social media ALL the time. If you’re active on social, you’ll pick things up as changes happen. Don’t panic about that, it will just happen.
Let go! You don’t have control.
Many business owners are afraid of social media because they worry about competitors or disgruntled clients saying negative things about them. The truth is that this could happen anyway, so just jump in and relax. Being part of the conversation is always better than being left out.