social media management: content creation & distribution
“It seems like a lot of businesses forget the social in social media."
- Mark Zuckerberg
WHAT IS content creation & distribution?
Content is fundamental to success on social media. Without it, well, social media wouldn’t be all that social because there would be nothing to drive conversation. Content can come in many forms:
Media that Expires
The key is creating content that will engage your audience and drive those conversations that give you the chance to sell! To do this you must have a few critical items in place:
Content creation tools
A content calendar with automator
A solid copywriter
Apps to distribute the content
Sounds daunting, right? SDS has staff dedicated to content creation and distribution working around the clock. We make sure the right content gets onto your feeds at the right time for the right reasons. That last point is important … you need someone that considers PR in your campaigns. A great example of this is a company that wanted to use a controversial slogan in their content but SDS presented an argument against it. Another business without SDS on their side used a similar slogan and are now out of business.
It’s Time to Get Social
Some food for thought: The right post requires great content, stellar research, beautiful multimedia, and masterful timing. We have all the bases covered. Those online at 2pm are often different than the people logging in at 2am. Their common link is that they have questions. We answer them 24/7. Whether automated, or manual, we'll grow your social networks so your next message goes out to more people. And, repeat.
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Snapchat, Myspace (yes, it's still around); the list of social media networks is long. It's no wonder that over 80% of businesses say they use social media but have no plan in place or are confused. The key to good social presence is picking 2 - 3 networks and concentrating on providing quality content that your future customers want to see.
We specialize in full implementation of Facebook, Twitter, and Instagram. We also offer training on Snapchat and LinkedIn. Full implementation involves bringing people into your network, advertising, content, multimedia, and interaction (customer service; your customers, not ours). Training is available for platforms because we truly believe the only way to succeed wholly on these social platforms is to manage them on-site.
Two types of businesses need social media services:
Those that don't understand social: You have a business to run, and have zero time to learn what works best with the Facebook algorithm, or why Instagram's feed change is so crucial. We have many clients who don't want to understand the in's and out's of social, just like they didn't want to understand how a printing press worked. You've got other things to do.
Those that get it, but don't have the time: You also have a business to run. You're savvy and probably have a profile or two. However, you also understand that social media optimization and consistency is hard work. You need a team to implement your ideas, and suggest campaigns based on the data. That's where we come in.
Social strategy is critical for many industries. Your competition is talking to your potential customers. Isn't it time you join the conversation?
what you need to know about social media
Click on the header to learn more.
How much are SMM services?
Our prices for SMM can vary, however there are some good starting points you can count on:
Profile Management: $399/month
Content Creation & Distribution: $799/month
Network Growth: $2499/year
Interaction Management: $599/month
Ads Administration: $999/month
Social media is social.
It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all).
You cannot outsource a relationship.
While working with SDS is a sure fire way to get ahead on social media, it is up to you to build a relationship with customers in real life. Answers over Messenger are wonderful, but maintaining the tenants of good customer service is still critical to your success. Look at social media as a direct reflection of your customer service policies.
Social Media Marketing is no magic bullet.
I’m a social media fan, but it won’t fix all your problems overnight. Social media is a marathon, not a sprint and you have to give it time and sustained (if low level) effort. We are talking months here, not days.
Pick your platforms.
You don’t have to be on ALL social media platforms (there are hundreds of them). Start where your customers are and where you have the most fun. It will be easier for you and most effective in marketing terms.
Don’t feel like you have to launch three different social accounts at the same time. Just pick one, get used to that, and then add another. Facebook is often the easiest, because you are probably already using it on a personal level.
Vary your posts.
Don’t just post one sort of thing on social media. Mix it up with images, video, text, sharing other people’s links, sharing your own stuff, and having conversations. It will generate more engagement and is less boring for you!
You can lead with social but, it doesn’t work on its own.
Social media is only PART of your marketing toolkit. We recommend using social media and email together as a great combination and a way to connect the dots in your marketing efforts to make it work harder for you. However, you also need to think about connecting social media to everything else too (e.g. putting social media links on your website and business cards).
Social media is moving fast. I’m reading about new things in social media ALL the time. If you’re active on social, you’ll pick things up as changes happen. Don’t panic about that, it will just happen.
Let go! You don’t have control.
Many business owners are afraid of social media because they worry about competitors or disgruntled clients saying negative things about them. The truth is that this could happen anyway, so just jump in and relax. Being part of the conversation is always better than being left out.