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Social Media Prediction: Less is More in 2019

How many brands do you follow on social media? Of those, how many do you actively check out on a regular basis? My guess is less than 10%. Sure, with Christmas just around the corner there is a small chance that number is bumped up a bit but ultimately 10% is a pretty average number. Marketers that I speak to on a regular basis are confused by this. Why would someone follow a brand only to end up ignoring it afterwards?

Burnout

I believe this is due to a burnout online. There's just too much information flying at anyone on any network to keep up. So, if a restaurant is advertising constantly why would anyone follow them religiously. Simply pumping out ads is not a way to endure yourself to the mass public. So what is a brand to do?

Don't Forget the Reasons People Buy Your Products

Will Smith's character in Collateral Beauty summed up advertising elegantly:

In advertising we are supposed to illuminate how a product or service will improve a person's life. That's the end game. So, our most commonly represented industries are restaurants, real estate, and amusement parks. What can we illuminate?

Restaurants: In general, restaurants unite people through food that they cannot typically make at home. They provide a social space to celebrate on occasion or life in general. Restaurants make people feel a sense of happiness through a full stomach, satisfying tastes, and being treated like they are important.

Real Estate: Again, in general, a real estate agent doesn't sell homes. They sell the future, a place to sleep, raise a family, and a reliable place to escape the pressures of the outside world. When someone buys from a real estate agent they are also buying a sense of accomplishment and belonging.

Amusement Parks: At their core, amusement parks are a place to get away from bills, personal issues, and other topics that dominate our daily lives. You're selling a mini-vacation from life; excitement, community, and adventure. In essence, generally speaking, amusement parks are selling a feeling of glee.

The Crux of This Post

So, what's the point of all this? Well, ask yourself before you put anything out on social media, are you illuminating your purpose in this world? If not, maybe you don't want to push publish on that random post you're putting out there.

Less is going to be more in 2019, so you're going to want to get more creative with your posts and never stop asking yourself that all important question. All you're good for in the eyes of the people is value; how do you bring value, and how do they get it? The second you can't provide value you're lost to them ... likely, forever.

Graphic & Photo Size Guide for Social Media

Gone are the days of creating one or two versions of a graphic, or having a single crop of a picture. In this modern world of advertising we have dozens of formats to choose from across multiple platforms. Luckily, our friends at Postcron have created a handy guide that you can take a look at.

Let's dive into sizing on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Pinterest.

Social Media Image Sizes 2018 - Sync Digital Solutions

Which Social Network is Right for My Business?

Social Networks

One of the most common questions I get when speaking to potential clients is, "Which social network is right for my business?" It's a legitimate question, because if left unanswered, you could burn yourself out just trying to keep up with your marketing. As a business owner, you have a huge to do list, and no time to waste with Social Media Management that doesn't work for you.

With that, I present my quick and dirty explanation of the various social networks.

Facebook

Your business should be on Facebook, period. Not only do they have the best ads platform, but they're also the number one network when it comes to reaching a wide range of ages. Presence on Facebook is also good for SEO. I'm going to state this clearly though; do not jump on Facebook until you have an ad budget to spend. You will not reach the people necessary to impact your business without at least a few hundred to spend on boosts (local biz), or a few thousand (for larger biz).

Twitter

This is the network you have to be most active on to be effective. I mean, really active. Post and reply, post and reply. It's a constant cycle. Twitter's relevance has fallen in the last 18 months, and continues to. I recommend staying away from Twitter unless you know you can be active, you have a solid network growth strategy, and tons of content. The companies that do the best on Twitter are media outlets and celebrity brands. If you're neither, you can pass on Twitter and place that focus elsewhere.

Instagram

Are you trying to reach anyone between the ages of 13 - 38? If so, get on Instagram. The community is active, the feed is still pretty fair for everyone, and the network growth strategies that have come up are easier to implement than with Twitter. Make sure you get creative, and marry your personal + professional voice. No one wants blatant advertising on Insta.

Pinterest

Want to reach women? Use Pinterest. It's really that simple.

LinkedIn

The professional Facebook has just released a really annoying update, but it's still the best place for B2B interactions, and we find the interaction rates to be stellar. Don't spam though. Simply network, and offer through conversation. You'll generate leads if you have a strategy.

Google+

Don't look at Google+ as a social network any longer. It's an SEO platform. You post and stay relevant to boost your rankings, not to engage with others.

Flickr + Tumblr

If you have the time to create stellar long-form content, or you have a business that falls under the category of "the arts", then you should look at Flickr and Tumblr. Otherwise, don't bother with these platforms.

There you have it. I did say this post would be quick and dirty; no need to bury you in stats.

Need help with Social Media Management? Let me know.