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Why I'm Protecting My Social Circle in 2019

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Remember when you first signed up for Facebook? Chances are you added whoever tried to add you, brands››› that sent you page likes requests were added on auto-pilot and that annoying person from high school who's now that annoying person in the adult world somehow made it onto your friends list. Then you probably carried that habit over onto LinkedIn. I did it and according to a Mashable poll from 2016 so did over 70% of users.

In 2019, the name of the game is tightening up social circles. This is true for many, especially in my case. Here's how I use my social networks:

  • Facebook: I only add people I know or with whom I have 100+ connections in common. When it comes to brands, I only add them and have turned off notifs to get invites.

  • LinkedIn: This is a professional playground, so to speak. So, that in mind I only add those whom I can see having a mutually beneficial relationship. Two good examples would be someone who could potentially be a client. I benefit by getting a client and they benefit from my agency giving them ROI backed campaigns. Another would be someone in an industry that I could see myself needing in the future.

  • Instagram: I'll add anyone in my industry, that I know, or who interacts with my written word.

  • Twitter: I don't even bother with the tweets anymore. It's become too negative of a space.

There are clear no-brainer blocks in my social world:

  • Lead gen companies not willing to give up real proof of concept or not willing to work on commission.

  • Someone who sends me a spammy message with a connection request.

  • Any business on LinkedIn that has their business name as their profile name.

  • Any person or business with following counts that dwarf their followers count.

I protect my social circles because just like the real world, I wouldn't give anyone the time of day if they weren't following basic social decorum. Social media is no different. It's SOCIAL media, which means you should be trying to build relationships, not throw digital billboards at people and hope someone wants what you have to offer (personally and professionally).

Social Media Prediction: Less is More in 2019

How many brands do you follow on social media? Of those, how many do you actively check out on a regular basis? My guess is less than 10%. Sure, with Christmas just around the corner there is a small chance that number is bumped up a bit but ultimately 10% is a pretty average number. Marketers that I speak to on a regular basis are confused by this. Why would someone follow a brand only to end up ignoring it afterwards?

Burnout

I believe this is due to a burnout online. There's just too much information flying at anyone on any network to keep up. So, if a restaurant is advertising constantly why would anyone follow them religiously. Simply pumping out ads is not a way to endure yourself to the mass public. So what is a brand to do?

Don't Forget the Reasons People Buy Your Products

Will Smith's character in Collateral Beauty summed up advertising elegantly:

In advertising we are supposed to illuminate how a product or service will improve a person's life. That's the end game. So, our most commonly represented industries are restaurants, real estate, and amusement parks. What can we illuminate?

Restaurants: In general, restaurants unite people through food that they cannot typically make at home. They provide a social space to celebrate on occasion or life in general. Restaurants make people feel a sense of happiness through a full stomach, satisfying tastes, and being treated like they are important.

Real Estate: Again, in general, a real estate agent doesn't sell homes. They sell the future, a place to sleep, raise a family, and a reliable place to escape the pressures of the outside world. When someone buys from a real estate agent they are also buying a sense of accomplishment and belonging.

Amusement Parks: At their core, amusement parks are a place to get away from bills, personal issues, and other topics that dominate our daily lives. You're selling a mini-vacation from life; excitement, community, and adventure. In essence, generally speaking, amusement parks are selling a feeling of glee.

The Crux of This Post

So, what's the point of all this? Well, ask yourself before you put anything out on social media, are you illuminating your purpose in this world? If not, maybe you don't want to push publish on that random post you're putting out there.

Less is going to be more in 2019, so you're going to want to get more creative with your posts and never stop asking yourself that all important question. All you're good for in the eyes of the people is value; how do you bring value, and how do they get it? The second you can't provide value you're lost to them ... likely, forever.

Top 5 Digital Marketing Myths of 2018 (So Far)

In an industry as new as digital marketing there are bound to be some fallacies portrayed as truth. Some are routed in some sort of truth, others are laughable at best. Tap into the truth right here, right now with Sync Digital Solutions!

01. My Following Count Should Stay Low

I know a lot of business owners that believe they have should have many more followers than they are following. I hate to break it to you but unless you have a huge brand or are a celebrity, that's just not going to happen. You should be aggressive in your network growth strategies to get your name out there. Eventually, you might be able to eclipse your following with thousands more followers but everyone has to start somewhere.

PRO TIP: Keep your following equal to or less than your followers and don't sweat these types of details. There's no business advantage to keeping your following low.

02. No Website Needed

I've heard that all you need is a Facebook page, and websites are a thing of the past. Nay! Think of your website as your storefront or virtual brick and mortar business; or to put it another way, your website provides the details a customer probably needs to make a purchasing decision.

PRO TIP: Your website should be where all information flows (social, SEO, ads, etc). Build landing pages, get comprehensive, and take your digital marketing seriously.

03. Digital Marketing Doesn't Work for B2B

Well, Sync Digital Solutions got our start on LinkedIn. Of our first 10 B2B clients, 8 came from social media. Point made?

PRO TIP: Digital Marketing is like any other form of advertising, if you can find a natural fit for your brand in a way that stands out, rock on!

04. Mobile Users Don't Convert

2004 called and they want their stereotype back! At one point, mobile users didn't convert because they weren't as comfortable on mobile as they are today. Now, on most days more people are surfing and buying on mobile than desktop so please, if you're going to attempt to win the internet ... give mobile some serious thought.

PRO TIP: If you want to reach mobile users during their purchase decision, make sure that you optimize all platforms for mobile—especially your website.

05. Landing Pages are a Waste

I had a business owner argue that landing pages are just a way for agencies to charge more. In reality, landing pages are a way of customizing your message and tracking the successes of various campaigns. You need landing pages, or you'll waste a lot of money on campaigns you won't be able to interpret.

PRO TIP: Do not run ads without landing pages!

As always, if you need help with your digital marketing, reach out. We'd love to talk to you about getting ROI out of online.

Graphic & Photo Size Guide for Social Media

Gone are the days of creating one or two versions of a graphic, or having a single crop of a picture. In this modern world of advertising we have dozens of formats to choose from across multiple platforms. Luckily, our friends at Postcron have created a handy guide that you can take a look at.

Let's dive into sizing on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Pinterest.

Social Media Image Sizes 2018 - Sync Digital Solutions

Which Social Network is Right for My Business?

Social Networks

One of the most common questions I get when speaking to potential clients is, "Which social network is right for my business?" It's a legitimate question, because if left unanswered, you could burn yourself out just trying to keep up with your marketing. As a business owner, you have a huge to do list, and no time to waste with Social Media Management that doesn't work for you.

With that, I present my quick and dirty explanation of the various social networks.

Facebook

Your business should be on Facebook, period. Not only do they have the best ads platform, but they're also the number one network when it comes to reaching a wide range of ages. Presence on Facebook is also good for SEO. I'm going to state this clearly though; do not jump on Facebook until you have an ad budget to spend. You will not reach the people necessary to impact your business without at least a few hundred to spend on boosts (local biz), or a few thousand (for larger biz).

Twitter

This is the network you have to be most active on to be effective. I mean, really active. Post and reply, post and reply. It's a constant cycle. Twitter's relevance has fallen in the last 18 months, and continues to. I recommend staying away from Twitter unless you know you can be active, you have a solid network growth strategy, and tons of content. The companies that do the best on Twitter are media outlets and celebrity brands. If you're neither, you can pass on Twitter and place that focus elsewhere.

Instagram

Are you trying to reach anyone between the ages of 13 - 38? If so, get on Instagram. The community is active, the feed is still pretty fair for everyone, and the network growth strategies that have come up are easier to implement than with Twitter. Make sure you get creative, and marry your personal + professional voice. No one wants blatant advertising on Insta.

Pinterest

Want to reach women? Use Pinterest. It's really that simple.

LinkedIn

The professional Facebook has just released a really annoying update, but it's still the best place for B2B interactions, and we find the interaction rates to be stellar. Don't spam though. Simply network, and offer through conversation. You'll generate leads if you have a strategy.

Google+

Don't look at Google+ as a social network any longer. It's an SEO platform. You post and stay relevant to boost your rankings, not to engage with others.

Flickr + Tumblr

If you have the time to create stellar long-form content, or you have a business that falls under the category of "the arts", then you should look at Flickr and Tumblr. Otherwise, don't bother with these platforms.

There you have it. I did say this post would be quick and dirty; no need to bury you in stats.

Need help with Social Media Management? Let me know.