digital marketing

How to Learn about Digital Marketing in 30-Minutes Per Week

We're all busy. That's just a reality of 21st-century professional life. By the time we're done work ... we're done. At Sync, we understand your time is precious so we've put together information in bite-sized portions. Here's the list:

  • We offer 60-second answers to questions we get in our email on Instagram. Follow us for quick tidbits of info.

  • Elaborating in roughly 10-minutes or less on the 60-Second Email Question, Sync has a podcast you can listen to our Apple, Google Play, and Spotify.

  • For detailed info that you can read, our blog is always a great source of longer-form content.

There are a couple of podcasts we all listen to at the office daily. They're both short and to the point. Combine these with the resources we provide and we guarantee you'll have a better understanding of digital marketing:

So there you have it ... digital marketing knowledge in about 30-minutes a week. Have fun learning, and if you need help with any of your digital marketing, just reach out.

Top 5 Digital Marketing Myths of 2018 (So Far)

In an industry as new as digital marketing there are bound to be some fallacies portrayed as truth. Some are routed in some sort of truth, others are laughable at best. Tap into the truth right here, right now with Sync Digital Solutions!

01. My Following Count Should Stay Low

I know a lot of business owners that believe they have should have many more followers than they are following. I hate to break it to you but unless you have a huge brand or are a celebrity, that's just not going to happen. You should be aggressive in your network growth strategies to get your name out there. Eventually, you might be able to eclipse your following with thousands more followers but everyone has to start somewhere.

PRO TIP: Keep your following equal to or less than your followers and don't sweat these types of details. There's no business advantage to keeping your following low.

02. No Website Needed

I've heard that all you need is a Facebook page, and websites are a thing of the past. Nay! Think of your website as your storefront or virtual brick and mortar business; or to put it another way, your website provides the details a customer probably needs to make a purchasing decision.

PRO TIP: Your website should be where all information flows (social, SEO, ads, etc). Build landing pages, get comprehensive, and take your digital marketing seriously.

03. Digital Marketing Doesn't Work for B2B

Well, Sync Digital Solutions got our start on LinkedIn. Of our first 10 B2B clients, 8 came from social media. Point made?

PRO TIP: Digital Marketing is like any other form of advertising, if you can find a natural fit for your brand in a way that stands out, rock on!

04. Mobile Users Don't Convert

2004 called and they want their stereotype back! At one point, mobile users didn't convert because they weren't as comfortable on mobile as they are today. Now, on most days more people are surfing and buying on mobile than desktop so please, if you're going to attempt to win the internet ... give mobile some serious thought.

PRO TIP: If you want to reach mobile users during their purchase decision, make sure that you optimize all platforms for mobile—especially your website.

05. Landing Pages are a Waste

I had a business owner argue that landing pages are just a way for agencies to charge more. In reality, landing pages are a way of customizing your message and tracking the successes of various campaigns. You need landing pages, or you'll waste a lot of money on campaigns you won't be able to interpret.

PRO TIP: Do not run ads without landing pages!

As always, if you need help with your digital marketing, reach out. We'd love to talk to you about getting ROI out of online.

Get More Customers at Your Restaurant with These 10 Digital Marketing Tips

Get More Customers at Your Restaurant with These 10 Digital Marketing Tips

Every restaurant with quality food, and a great concept should [technically] be able to succeed online. Regardless of whether you hire an agency like Sync, or you take on training to go it alone, you should see varying degrees of success.

According to Marcus Samuelsson, "Approximately 2 out of 3 restaurants fail within the first year of opening." Read more about this in his post here. Let's start to sway at least some of the unpredictable factors (such as your digital marketing) in your favour, shall we? 

Here are 10 simple tips to get your restaurant noticed online:

  1. Facebook Ads: If you're going to be on Facebook, then you need to accept that Facebook ads are a necessary evil. As the largest social networking site continues to move closer to zero reach, a spend is necessary. However, you'll quickly learn that you can be far more effective on Facebook with much less of a spend compared to traditional advertising. We've seen huge decreases in the advertising costs at restaurant chains since moving budget to digital. Here's a great tid-bit; every restaurant we've worked with has decreased their traditional marketing spend, and increased digital. That's saying something.
  2. Free Directories & PR: There are countless free directories online that you can list your business on. Keeping track of these can be problematic (especially with menus and evolving or seasonal hours) but the manual labour will absolutely benefit your business. Some examples include Yelp, 411, and Zomato.
  3. In-House Social Promo: Encourage your customers to share their experience online, and create a unified place for those shares with a hashtag.
  4. SMS Marketing: 90% of text messages are checked. This is a huge opportunity for restaurants. However, be cautious about how you approach SMS marketing. Internal polling of 500 restaurant customers show that 38% of those who received texts from restaurants didn't give permission, and considered it such an invasion of privacy that they never plan on returning.
  5. Digital Gift Cards: It pays to work with a proper platform, and to get digital gift cards in play immediately. You're more likely to see impulse purchases (especially late at night).
  6. Your Website: Make sure it's easy to get around, a person can quickly make a reservation, and that you show off what makes your restaurant unique. 
  7. Get Active with Great Content: Near daily posts with fantastic content will drive interest, and will improve your standing in algorithms. Ensure all of your social posts have LPV (Link, Picture, or Video) media, and that they are free of spelling and grammatical errors. Answer questions quickly, and engage! 
  8. Build an Email List: Make sure that you can reach your customers after they leave, and email is the best way to do that ... with permission of course. Email lists are a great way to bring in business during slower periods. Be professional though; useMailChimp or another similar service.
  9. "Restaurants Near Me": This will take some time (and likely give you some grey hairs), but getting accurate data on Google, Bing, and other search engines is critical in this mobile marketplace.
  10. Connect Your Restaurant & Your Digital Identity: A lot of restauranteurs keep what happens in their restaurant and what happens online separate. The two are not mutually exclusive; they are one. Your staff, your customers, and your marketing team should all be engaged. That's when you'll start seeing some great success.

At Sync, we go deeper with all of these concepts. However, here you have a starting point to get more customers in the door. If you need help with your restaurant's digital marketing, let's talk.

Which of these techniques have you used? How seriously did you take them, and how much success did you see?

Written by:
Jay Hall - Chief Strategist

10 Things You're Doing Wrong on LinkedIn. #thisisnotfb

10 Things You're Doing Wrong on LinkedIn.

When I joined LinkedIn way back when, I loved the concept. Here, I would network with people and businesses, and perhaps land some clients from time-to-time. Every morning I would check my feed for the latest business, tech, and inspirational news, taking in more data than a scientist in the 50's. Yes, those were the good ol' days.

Now, the Facebook for business is starting to turn into, well ... Facebook. The lines are blurring and we must, as a responsible community of business leaders take action. I implore you all to get behind the #thisisnotfb movement on LinkedIn, if you see someone chipping away the Teflon suit known as LinkedIn. This simply means using the hashtag on content that doesn't belong. Together, we can stop the issues I'm about to list, and take back our social media site!

So, what shouldn't you be doing here? Let's examine, shall we?

1. Personal Posts

I'll be the first to say congratulations if you get engaged, get a new puppy, or have a child. However, I shouldn't find out about these events in your life through LinkedIn. Some even take their personal updates a step further, posting their meals, and haircuts. If you're going to post to LinkedIn, treat it like an office. Inform, entertain, and have some laughs, but you're on the clock, so keep it professional.

In the real world: Would you pull out pictures of your food and show the people at the meeting what you ate for lunch? Perhaps in select cases, but not as a rule.

2. Repeated Canned Posts

"I make websites. I make websites. I make websites. I make websites."

Do you think the person posting "I make websites," has something to do with the website development industry? When you constantly post the same content over and over again, people will notice, and your posts will come off like the sentence above. You're just standing there in a room repeating yourself. You can't be on LinkedIn to simply get clients or make money. It is a community of business people. Share your professional thoughts, advice, and on occasion, your services. But, while you do that, please be original. Post the content in your voice, not that of a billboard.

In the real world: Would you repeat yourself a hundreds times to the same people, and provide no personality or benefit?

3. Connecting with Every and Anybody

Quantity of connections doesn't mean much on LinkedIn. This isn't a popularity contest. Sending out connection requests to every person within a general search is just not the way to do it on LinkedIn. Start by connecting with those you know, then connect with people who's services or products you're interested in. Then start connecting with the people whom you think could use your products or services. When that's done, you're done ... although it is unlikely you'll ever run out of people to connect with.

In the real world: Would you walk up to just anyone and start pitching without any basis to do so?

4. Politics

We get it, you love Trump. That's fantastic that you have a candidate and cause you can get behind, but LinkedIn is not the place to constantly shove political conversation down everyone's throats. Now, if a policy or candidate's announcement relates to something that could affect business, that's cool. But, hardcore politics is best left to discuss on other platforms. 

In the real world: Would you go into someone's office and start talking about politics?

5. You're Here to Better Your Business

Don't get angry and sass those that reach out to you trying to get you to buy what they're selling. It is a professional networking site after all. Now, if someone tries to sell you on a new website, but it is clear your site is just fine, perhaps you can suggest for those people to target potential clients better, but be polite.

"Hey Don. I hope your business is going well. We don't require your service at this time, but I'll keep you in mind if we do." Then, actually keep that person in mind if they've impressed you. Some of my best business relationships have started on LinkedIn.

In the real world: Would you give someone hell for politely proposing doing business together?

6. Profiles vs Company Pages

I will immediately deny a LinkedIn connection if it comes from a company. Profiles are for people, company pages are from companies. If you can't get the first rule of LinkedIn right, I immediately think you're going to be posting selfies. Next.

In the real world: Would you introduce yourself by name, or strictly by company? People don't buy products and services solely. They also buy into the person representing them.

7. S&G

I want to work with someone that has a fantastic eye for detail. Knowing that a person has this quality means that in all likelihood, they will be great to work with. That said, make sure you have proper spelling and grammar, and that your name is capitalized. These are the first two variables that many will look at when checking out your profile. You're a professional, so present yourself accordingly.

In the real world: Would you hand someone a business card that says, "john smith, attourney-in-the-law"?

8. Profile Photos

This is not a dating site, and your wife or husband may be a specimen but if I have to bring up either with you, then your profile photo is all wrong.  Make it a headshot, or an accomplishment shot. Cleavage will attract all the wrong attention, muscle pictures are reserved for only the personal trainers or professionals that need to display their hard work, and family shots are for Facebook.

In the real world: Would you walk into an office building in that bent in pose, or with your spouse on your arm?

9. Personal Messages

If you're going to send me a message, make sure it at the very least has my name in it. Personalized messages get personalized responses. If you're sending the message to everyone, and not even bothering to look at who you're sending it to, that negligence will show.

In the real world: Would you talk to every person the exact same way, and not personalize the conversation?

10. Details

I should be able to go on your profile, and in a couple of minutes, figure out what you do, what you've done, whether anyone believes in you, and what you can do for me (with personality). If your profile falls short on any of these items, you need to optimize.

In the real world: Would you have a meeting without discussing the details?


I would love to see LinkedIn have some sort of feature that suggests edits, or down-votes content for falling outside of professional parameters. What a glorious digital world that would be. For now, it's up to us to clean up our LinkedIn habits, to ensure a healthy online eco-system we can all get behind.

By the way; I see the irony in using #thisisnotfb, however, it's that irony that gives it power. Cheers to a better LinkedIn experience!

If you need help with your social media, let’s talk.

Written by:
Jay Hall - Chief Strategist

Ad Blocking: The Next Digital Marketing Challenge

Ad Blocking: The Next Digital Marketing Challenge

Currently, in the US, 30% of internet users are using ad blocking technology on their cell phones. By this time in 2017, that number will increase over 60%. Desktop ad blockers are on the rise as well. The big players like YouTube, have announcedYouTube Red to combat this trend. For $10/month you can enjoy YouTube without any ads.

So, the questions needs to be asked. Are people more willing to pay for premium services or are they going to accept ads as a part of their digital eco-system?

Will They Ad Block?

I believe that the above question comes down to income levels. Those in a higher income bracket, with a credit card in hand will likely pay for ad blocking on their favourite services like YouTube. However, those in lower income brackets will view ad blocking like buying a car with spinners on it (do they still make spinners?). There’s just no need to put spinners on a car when money is tight.

The case can also be made that if presented properly, everyone’s willing to click on an ad. This is why remarketing works so well. Remarketing ads are simply showing you what you’re already interested in.

General Ad Blockers

Now, where everything gets a little hairy for advertisers is in the use of general ad blockers like AdBlock and AdBlock Plus. An app like this walks into a virtual room and tears down all of the virtual posters. There’s simply little that can be done about these services on websites across the WWW.

That’s why advertisers are being forced to get savvy, and really understand the customer. It’s also why content is king.

The Right Kind of Ad Delivery

People generally don’t like ads because they find them invasive. I can appreciate that. An ad for a product you’ll never use is the virtual equivalent of an obnoxious, uninvited guest to a dinner party.

The right kind of delivery can change that experience though, and your brand must associate itself with being on the right side of user experience (UX). Based on a poll by Marketing Sherpa, we can see what the right kind of delivery means to the 1000 people interviewed.

  • 54% prefer to receive ads by mail (although 32% admitted that is because it’s easy to discard of the ads they don’t like).
  • 49% prefer to receive ads via a eNewsletter they set the frequency for.
  • 38% visit a company’s website when looking for promotions.
  • 28% want to get their dose of ads in-store.
  • 24% wish to receive ads from an eNewsletter with pre-determined frequency.
  • 20% enjoy receiving ads from the brands they follow on social media.
  • 17% are fine with opt-in text messaging.
  • 15% receive ads through a mobile app.
  • 8% prefer not to receive ads at all.

The Details Behind the Numbers

This survey tells us a lot about how we should be advertising to the public. For one, it tells us that mailers are ineffective because they are getting tossed in the garbage by many. Mailers are also generally 5x more expensive than virtual ads.

eNewsletters and websites do well because the person has a choice as to whether they see the ads. The public will always prefer that which they can seek, over that which seeks them. 

That’s why social media is next on the list. People have become more protective over their feeds, and are choosing to only follow brands that interest them. There’s no more adding for the sake of adding.  Only 20% of people said they are okay with social media ads, but over 80% said that is due to the fact that they see ads for services and products that they have no interest in. Target those ads people.

Be aware that the text and mobile app numbers relate only to big brands, and small businesses with a cult following. Do not be fooled by these numbers. If you don’t fall into one of these two categories, stay away from using them. You’ll spend more money and time on them than they’re worth.

The Conclusion

It all comes down to a simple principal. People don’t hate ads, they hate ads for products and services they have no interest in. Well, 92% of people anyway. Serve your potential customer great content that they will show interest in. If you’re a restaurant, display your fantastic meals, and when advertising, pick demographics and interest groups that you know have the highest chance of relating to your customer. Again, this is why remarketing is so successful.

Here’s a great social media example. Let’s say you own a burger joint in Los Angeles. Instead of just blasting out an ad to everyone, serve it up to fans and friends of fans in LA. Then, if you’re looking to bring more people into your network, try this:

  • Los Angeles
  • 18 - 50
  • Male
  • Interests: Burgers, McDonalds, Hamburgers, Fries, Beef

Now, this is a general example, but gives you an idea about what kind of options you have. A fan of burgers is more likely to be interested in burgers than someone who could potentially be a vegan.

As the noose tightens, make sure you are staying ahead of the digital advertising curve, and you’ll be alright, friends.

If you need help with your ads, let’s talk.

Written by:
Jay Hall - Chief Strategist

Does Your Business Need an App?

Does Your Business Need An App?

In the last 12-months Google has seen a huge surge in a few search terms. The first of which is, “How to build an app for my business?” It’s great that so many business leaders are taking an interest in the final frontier of marketing, but before you jump in with both feet, please ask yourself if your business NEEDS an app.

I stress need because an app can be a great vehicle for some business, but a simple drain on the wallet for others. Accengage recently published a new survey about mobile apps and push notifications. Some of the findings may shock you.

Now, there is a ton of information on the infographic you’re about to see, but the part I’d like to talk about today is at the top of the graphic. There is one glaring stat that you need to explore, and that is, “1/5 users will only launch your mobile app once”. With quality apps starting at $15,000USD, is the production of a company app a good use of your funds?

Apps Facts

The 1/5 stat is actually a bit higher than I was expecting, because most apps produced by businesses highlighting their products or services have sat on my iPhone for years with only one launch. Why?

Well, it comes down to content. The ONLY popular apps are those that constantly push out new and relevant info to an interested audience. The best examples of this would be media, movie theatres, and other rotational businesses.

Having a 20% coupon up for 6-months is not going to keep the people coming back to your app. Weekly deals, new specials, a changing environment; these are the subjects that will keep people launching.

The number one reason any business should want an app is to be able to push notifications out to those that have installed it. Without content to push, there’s no reason to launch. It’s really that simple.


So, ask yourself, honestly, “Do I need an app for my business?” Just because someone is out there to present an idea to you, doesn’t mean it’s a good idea. It all comes down to this … do you have the content and ability to push promotions that will keep people engaged weekly? If not, spend more time on your other digital mediums.

And now for the infographic …


If you need help with your app,  let’s talk.

Written by:
Jay Hall - Chief Strategist

How To Be Successful Online

How To Be Successful Online

I get asked one question in nearly every meeting, or interaction with people in business, “How can I be successful online?” My answer has always, and will always be the same. Before I give you that answer, I’m going to tell you why I believe in this simple principal.

1. Good Offering

What are you offering the world? Is it valuable? Does it work as it should? Is it useful? Can it make an everyday task easier? Your first step to success online is to offer the world a product or service that matters, and functions without much issue. If you offer something to people that truly helps them in some way, you have accomplished the first step of success.

2. Show Off!

Have you ever seen online marketing campaigns for a product or service, but then when you get to their place on the web, you find nothing but indirect memes, and viral videos? I’m going to save you some time. Aside from very rare cases, you are wasting your time and your potential customer’s time trying to garner fans of your page’s content, instead of fans of your offering. You need to show off what you do, what you are, and what you produce! There are 1,000,000+ ways to do this, and you need to focus on those. If you own a restaurant, show off food, drink, and ambience. If you own a car dealership, show off your inventory and service record. If you own an electronics store, make people fall in love with your stock. That’s why people online are seeking you out. 

3. Take Time to Craft Your Online Relationships

So, you have a slick site, you’re on social media, and you’re ready to show off your amazing product or service; that’s fantastic! But then you get busy. Accounting needs to be taken care of, staff need direction, hiring and firing, inventory needs to be ordered, customers need your attention … the list is long of daily duties that take priority over marketing. You just don’t have time to deal with notifications, messages, and growing your network. So, your online marketing sits in moth balls, only getting occasional attention. At this point you might as well not have bothered being online at all (as if that’s even an option). 
You need to nurture your online marketing. After all, people are looking to you for your expertise. Would you leave someone waiting at your counter for an answer longer than you should? Of course not.

Accept this simple fact: Online marketing is a full time job. Get realistic about what you have to do. Each and every business NEEDS someone paying attention and continually crafting your online presence. Of course, I would prefer it be my digital advertising agency, Sync, but, no matter what get someone dedicated to this job. It’s the ONLY WAY you’ll see ROI. Whether you employ someone or you work with an agency, if you have a business, you need someone in this role.

4. Don’t Get Hung Up on the Wrong Details

Just like in the real world of marketing, we can get hung up on the shiny things in life. What’s more critical to your success? Having the best offerings available for customers, or making sure the display has lights, nobs, and blows minds? In the beginning, it’s all about the product or service. Later, when you grow, maybe then you can worry about the flash, but for now, put your product first and be ready to answer questions.

My peers will kill me for saying this, but don’t go get a fancy, custom website. Don’t go out and pay thousands for graphics. Don’t sign up for every app that can “do something better FOR you”. It’s not worth it in the first few years. Until you don’t have to think about the marketing dollars you’re spending, don’t spend more. Whatever you dedicate to spend in month one is what you should be comfortable spending for the next few years (or until you grow quite a bit).

5. Branding

Many feel branding is just a gimmick. They’re wrong. How do I know? We’ve worked with hundreds of companies, and the ones that are successful online care about their branding. I’m shocked by the number of business owners I meet with that don’t have a logo for their company. Colours matter, fonts matter, making sure your advertising across the board is unified matters. Now, we’re not a branding company, so we can’t help a lot here (just the basics) but it is fundamental to your success.

6. Pair With Your Niche

Do you go to trade shows? Would you like to? Are you a part of network meetings? Do you know your competition? Have you ever read a trade mag? The principal of knowing your industry and who functions within it is just as important online. Take to the forums, and interact with stories that matter. Your customers are paying attention to this information.

A great example is a restaurant we were working with. When evaluating their online presence we came across a post on a popular industry site. There was but a lone picture of a dish, beautifully prepared, and everyone wanted to know where they could get it. 83 commenters, and no one knew because after all, it was just a random picture on some Winnipeg forum. 83 comments = 83 potential customers. Talk about your wasted opportunities. The post was made in 2013, and it was now 2015. By the time we took over the account and posted on the forum there were only a few members still active. 83 potential customers not nurtured = 4 potential customers.

7. Make it Easy to Buy

It’s very clear to me that many business owners are still fighting the digital revolution. Yes, this blog is being written in 2016, and still so many business owners are fighting the future. If that’s you, please stop. It’s time to get on board because it’s happening with or without you. Whatever you sell in your store, you need to sell online too. In business you need to remove barriers for customers, and not having your products online is a barrier. Why don’t you like money?

8. There’s No Timeline

The second most common question I get is, “When can I expect to see some results?” This may sound like marketing jargon, but I actually don’t know. Of course, I can make an educated guess, but a guess is exactly what it is. There are far too many variables. How active are your competition? How old is your industry’s digital foot print? How much have you done so far? What kind of traffic does you industry get? The list is long. What any digital marketing professional can promise is that you’ll see ROI in ways traditional marketing can’t duplicate. For more on digital ROI visit this article.

My answer? 

Earlier I said that I’d give you my one line answer whenever I’m asked what makes for a successful business online. Here it is: “You’ll only be successful online if you apply the same principals that made you successful in the first place.”

Nurture your online business, and treat it, not as an extension of your brand, but rather as you would treat the rest of your business. I know that can be a hard pill to swallow. However, what we’re talking about is your livelihood here. 

Looking to expand your brand online? Learn more about how SYNC can help get you on track online. Let's talk ...

Written by:
Jay Hall - Chief Strategist

Understanding Digital Marketing

I have several meetings each week that reach the inevitable question, "So what kind of sales do you guarantee as a digital marketing agency?" It's a frustrating question for many in my industry. While it's not out of line for a client to expect ROI, I do find that traditional marketing guys have created an unrealistic expectation for the digital cowboys.

Marketing is a process of planning and implementing an overall vision that attempts to connect buyers with sellers. We do this through advertising, strategic planning, market research, and frequency. Typically marketing has essentially been the planning of a promotion, and then strategic placement of advertising in the big four mediums—newspapers, magazines, TV, and radio.

When marketing professionals put together a plan, they looked at the numbers given to them in terms of reach by the advertising agencies (ie: a circulation of 100,000, or 25,000 listeners). Then came digital, and the world changed. Now the big four are scrambling to figure out how they too can adapt to digital. But why? What does digital have to offer that traditional marketing doesn't?

The answer comes in the form of ROI. While digital marketing agencies can't guarantee a certain number of sales as a result of each ad—much the same as traditional marketers—digital does allow you to understand how ad dollars are spent in a more efficient and detailed manner. Digital offers you the ability to not only understand reach, but what that reach is doing with your ads.

Spending Dollars Effectively

When someone picks up a newspaper, what do they do? Read. Are they reading the ads? Possibly. However, more often than not they are catching the headlines and your ads are forced into their path.

With digital, you can make sure that every dollar is spent only when that a person shows interest. It's called CPC (Cost-Per-Click). On Facebook, you don't have to pay unless someone actually likes your page, or clicks on your content. That like or click is interest. Now, not only have you presented advertising that has garnered some interest, you have in many cases retained that person into your network. They will now see future messages.

What's This ROI I Speak Of?

So if digital marketing folk can't guarantee sales, what kind of ROI exists? Well it all starts with content. When digital content is pushed out, it's measured. First, reach is tracked person-by-person. Instead of getting newspaper numbers such as a circulation of 100,000, you get the exact number of people that actually laid eyes on your ad. Then you get those "interest" numbers. Stats are given regarding how many people clicked, liked, shared, etc. In some cases, the amount of time they spent digesting your content is also statistically presented. Then there's the big pay off in the form of reaching out.

If one hears a radio ad, sees an ad on TV or in print, they can't interact instantly with the content. Messages, comments, sharing and other means of communication give you instant access to an interested, and potential customer.

Sure, it's not a guaranteed sale. However, digital does get you closer to the customer than ever before. Once the marketing gets them there, it's up to the client to close a deal.

Looking to expand your brand online? Learn more about how SYNC can help get you on track online. Let's talk ...

Written by:
Jay Hall - Chief Strategist