When you go out you often look for places that have similar minded people; that's why young adults cover about 99.99% of people in nightclubs and diners have a generally older clientele. Similarly, when you launch a business, you have a target market. You may think you know the demographics of Facebook, but do you really? Here is a snapshot to keep in mind when planning campaigns.
Note: Last update February 2018
- Total Number of Monthly Active Users: 2.072 billion
- Total Number of Mobile Monthly Active Users: 1.66 billion
- Total Number of Desktop Daily Active Users: 1.368 billion
- Total number of Mobile Daily Active Users: 1.57 billion
- Facebook users are: 53% female and 47% male.
- Average Facebook user has 155 “friends”.
- 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
- 87% of online users of age 18-29 are on Facebook.
- 74% of college graduates are on Facebook.
- 72% of online users of income more than $75K are on Facebook.
- Percentage of user base by age: 13 - 17 (5.4%), 18 - 24 (21.3%), 25 - 34 (23.4%), 35 - 54 (31.1%), 55+ (18.6%).
- Active small business pages: 40 million.
- The Facebook like button has been pressed 1.13 trillion times.
- As of January 2017, 250 million hours of video were watched on Facebook Daily.
- The average time spent on Facebook per visit is 20 minutes taking the average monthly time spent to 600 minutes.
- Percent of 18-34 year old who check Facebook when they wake up: 48%.
- Average number of pages, groups, and events a user is connected to: 80.
- 350 Million photos are uploaded every day, 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second. Whoa!
- Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages go out.
- 55 million status updates are made every day.
In the face of the Cambridge Analytica scandal, chances are these numbers will dip slightly, but as you can see Facebook is firmly entrenched in the lives of many young and old, far and wide, so it's likely you have to worry much about the #deletefacebook movement unless they keep screwing up.