Instagram

Tell Captivating Stories on Instagram

Instagram Stories (and to a lesser extent, Facebook Stories) have become a major tool in a brand's digital marketing tool kit. However, there are some really ugly Stories out there so I've put together a list of the top 4 apps we use at Sync Digital Solutions for Story-telling.

Mojo

Mojo

Want to create video Stories? Then Mojo, a video editing app, is for you. 

Videos stand out on Instagram Stories because they're quick, engaging, and fun. But let's be realistic - branded videos can be a lot of work. Luckily, you don't have to stress too much because apps like Mojo make this a walk in the park.

Through Mojo, you'll have access to more than 100 video templates, all of which are 100% editable. There are also hundreds of different text variations to choose from, all of which are fully animated and customizable.

Mojo is also constantly innovating, coming out with new templates and text styles every month.

Canva

Canva

Canva is a visual editing app that has it all. Whether you’re a beginner or a Photoshop master, you'll be able to find design gems that'll make your life easier.

While many Stories apps focus on photo editing, Canva is unique because it offers a range of different features. Unlike other apps, Canva offers the ability to create custom graphs in just minutes. The process is quick and painless - you can choose from their wide range of templates, select a diagram you want, input your data, and there you go. You now have a premium piece of content, without even having to pester your design team.

Of course, that's just one of many features Canva offers. The app also provides its users with beautifully designed templates, photos, and icons – all of which can be edited straight from the app.

InShot

Inshot

Inshot gives you the ability to perform a variety of different creative tasks from editing videos to adding funky stickers that will make your Stories stand out above the rest.

With this app, you can confidently edit videos straight from your phone, with advanced features that enable you to adjust the speed, merge clips, cut out sections, and even split up the video.

Inshot also lets you sharpen your audio game, with the ability to add your own music, select tunes from a library, and easily insert voice overs. It's a great way to transform your Instagram Stories into interactive content your audience will want to respond to.

Storeo

Storeo

Tired of trying to navigate the shaky waters of Instagram Stories videos? Then Storeo is the perfect app for you.

Forget clunky videos that restart every 15 seconds - Storeo enables you to upload one seamless video to your Instagram Story automatically cutting it into 15-second increments so you can say and do everything you want to without getting cut off or losing the attention of your audience.

There you have it! Forget huge lists of apps to achieve the perfect look for your Stories, these are the only 4 apps you'll need! If you still need help with anything to do with Instagram, let's talk.

Sales: Freelance vs Staffer

How stressed out do you think Mark Zuckerberg and the team at Facebook are these days? The government is cracking the whip but luckily for us, the marketing machine that is Facebook and Instagram continues to function (mostly).

Ahead of the holiday season, Facebook is testing out two new shopping ad options, both of which are aimed at streamlining the path to purchase, and keeping users in-app, as opposed to filtering them off to other websites. Yep, they're hogging ALL the traffic!

Let's Start with Facebook

The Social Network is testing out a new, Dynamic ad option which would enable users to order an advertised item direct from the News Feed ad itself.

Facebook's Dynamic Ads are designed to "automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet" by utilizing your uploaded product catalogue and taking cues from user behaviour.

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As you can see in the above example, with this new type of Dynamic Ad, users would be shown relevant products, but then also have the added option of making a purchase, via the 'Checkout on Facebook' option.

In order to do this, users do need to have a payment option attached to their Facebook account, which, given Facebook's more recent privacy issues, may not be an ideal option for some. But then again, convenience tends to outweigh privacy in most respects—if there's a way in which users can buy relevant items quickly, which is obviously boosted by the matching of Dynamic Ads, then it could be a winner.

When you've reviewed your information, you can tap on the 'Place Order' button, and you'll get a confirmation note sent to you via Facebook.

I'd say this is the most significant update to Facebook's ads platform in quite some time.

Instagram Wants Your Traffic Too!

Instagram has been slowly rolling out its Shopping Tags to more businesses, but thus far, they have only been available within organic posts. Selected businesses will now also be able to amplify their on-platform shopping prompts, via Facebook Ads Manager, while Instagram has also noted that it's looking to add paid promotion options to its 'Checkout on Instagram' shopping posts in the near future. 

The expanded options would keep users on Instagram, while also facilitating quick purchases via targeted ads - a win-win for both Facebook and the relative brands.

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Instagram is shaping up as a key platform of focus for shoppers - according to Facebook, 80% of Instagram users follow businesses, and over 130 million people tap to reveal tags on shopping posts every month.

There's clear interest in Facebook's on-platform purchasing options, and the capacity to reach users where they're active, and capitalize on that active shopping intent, will be of significant interest to many brands.

Conclusion

Of course, all of this times out with testing and expansion for the lucrative Christmas season. Oh, Christmas ... it's coming. I, for one, as a marketer welcome this change. At Sync we have a pretty strict rule to keep people on the platform they want to exist on. So, keeping people on Facebook, while still turning ROI is optimal.

Need help with Facebook, Instagram, or any social media? Let's talk!