2017 is coming to a close. Can you believe it? We're just months away from shutting down a very strange year in business, politics, sports, and pretty much any other subject. I'll make this short; at the end of 2016 I posted an article about needing to invest in video for marketing. That was based on the graphic below and internal polling.
Many companies still haven't jumped on the marketing trend. I know why. It can be pretty expensive when done right, there's a lot of uncontrollable factors, and it takes time to build great videos.
That's why you need a team like Sync to help you out, and catapult you into the marketing stratosphere. Video requires a long-term commitment, so don't even think about it if you can't commit to a plan and stick with it through the good, the bad, and the ugly. For our clients, the one's that took video strategy seriously, they saw definitive ROI. I mean, internet ROI (interaction such as likes) and actual ROI. Video posts clicked through to carts or reservation pages 38% more than graphics.
The moral of the story is, provide the world with engaging, entertaining, informative, and original content for your chance to relate to a potential customer. That was the moral of the story last year at this time, and I just thought it would be prudent to remind you.
Do you really want to be over 2 years behind on a trend that's creating revenue?