social media management: ADS ADMIN

“It seems like a lot of businesses forget the social in social media."
- Mark Zuckerberg


Sync Digital Solutions - Social Media Ads Administration

Back in 2008, social media was the wild west. Organic reach was through the roof, you could reach the masses for no more investment than your time, and everyone was excited to follow any brand they remotely liked.

Now, pay-to-play is the way of the day. What did we just say? Fundamentally, if you want to reach your potential and current customers you need to place ads.

SDS has managed over $30m in ad dollars for clients all over the world. Whether the goal is brand awareness, sales, or driving traffic, we have seen and done it all. Our years of experience has established a reputation with some of the top platforms on earth, has made us eligible for discounts, and has gotten us into BETA programs so that we have access to ads features before most of the world.

We administer ad accounts on:

  • Facebook/Instagram

  • LinkedIn

  • Reddit

  • Taboola

  • Twitter

  • Google

The truth is that ads admin is confusing and time consuming. Leave it to the experts so that you can run your business.

It’s Time to Get Social

Some food for thought: The right post requires great content, stellar research, beautiful multimedia, and masterful timing. We have all the bases covered. Those online at 2pm are often different than the people logging in at 2am. Their common link is that they have questions. We answer them 24/7. Whether automated, or manual, we'll grow your social networks so your next message goes out to more people. And, repeat.

Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Snapchat, Myspace (yes, it's still around); the list of social media networks is long. It's no wonder that over 80% of businesses say they use social media but have no plan in place or are confused. The key to good social presence is picking 2 - 3 networks and concentrating on providing quality content that your future customers want to see.

We specialize in full implementation of Facebook, Twitter, and Instagram. We also offer training on Snapchat and LinkedIn. Full implementation involves bringing people into your network, advertising, content, multimedia, and interaction (customer service; your customers, not ours). Training is available for platforms because we truly believe the only way to succeed wholly on these social platforms is to manage them on-site.

Two types of businesses need social media services:

  • Those that don't understand social: You have a business to run, and have zero time to learn what works best with the Facebook algorithm, or why Instagram's feed change is so crucial. We have many clients who don't want to understand the in's and out's of social, just like they didn't want to understand how a printing press worked. You've got other things to do.

  • Those that get it, but don't have the time: You also have a business to run. You're savvy and probably have a profile or two. However, you also understand that social media optimization and consistency is hard work. You need a team to implement your ideas, and suggest campaigns based on the data. That's where we come in.

Social strategy is critical for many industries. Your competition is talking to your potential customers. Isn't it time you join the conversation?

what you need to know about social media

Click on the header to learn more.

How much are SMM services?

Our prices for SMM can vary, however there are some good starting points you can count on:

  • Profile Management: $399/month

  • Content Creation & Distribution: $799/month

  • Network Growth: $2499/year

  • Interaction Management: $599/month

  • Ads Administration: $999/month

Social media is social.

It’s about interaction, not broadcasting. This means that you should be having conversations, not just blasting your own promotions all the time (in fact, don’t do that at all).

You cannot outsource a relationship.

While working with SDS is a sure fire way to get ahead on social media, it is up to you to build a relationship with customers in real life. Answers over Messenger are wonderful, but maintaining the tenants of good customer service is still critical to your success. Look at social media as a direct reflection of your customer service policies.

Social Media Marketing is no magic bullet.

I’m a social media fan, but it won’t fix all your problems overnight. Social media is a marathon, not a sprint and you have to give it time and sustained (if low level) effort. We are talking months here, not days.

Pick your platforms.

You don’t have to be on ALL social media platforms (there are hundreds of them). Start where your customers are and where you have the most fun. It will be easier for you and most effective in marketing terms.

Don’t feel like you have to launch three different social accounts at the same time. Just pick one, get used to that, and then add another. Facebook is often the easiest, because you are probably already using it on a personal level.

Vary your posts.

Don’t just post one sort of thing on social media. Mix it up with images, video, text, sharing other people’s links, sharing your own stuff, and having conversations. It will generate more engagement and is less boring for you!

You can lead with social but, it doesn’t work on its own.

Social media is only PART of your marketing toolkit. We recommend using social media and email together as a great combination and a way to connect the dots in your marketing efforts to make it work harder for you. However, you also need to think about connecting social media to everything else too (e.g. putting social media links on your website and business cards).

Keep learning.

Social media is moving fast. I’m reading about new things in social media ALL the time. If you’re active on social, you’ll pick things up as changes happen. Don’t panic about that, it will just happen.

Let go! You don’t have control.

Many business owners are afraid of social media because they worry about competitors or disgruntled clients saying negative things about them. The truth is that this could happen anyway, so just jump in and relax. Being part of the conversation is always better than being left out.